Whether or not you have ever seen/used an online arbitrage sourcing list (lead list) you probably wish you had known more about them prior to that experience. Lead lists aren’t for everyone, and that’s ok, but it’s extremely common to get feedback from clients who’ve just purchased or seen their first lead list and aren’t happy with it. Their unhappiness usually stems from 1 of two things
1- They were gated in too many of the products
2- Their expectations were not realistic because they had no prior experience with a lead list

I like to think that with this article we can overcome the expectation issue that I commonly see. If you have anything you’d like me to add to this article or have any questions please use the comment section at the bottom!

Before we start, if you’re not familiar with what an online arbitrage sourcing list is please first read our article https://oahunt.com/online-arbitrage-sourcing-list

When to try an online arbitrage lead list

Many sellers, especially newer sellers, don’t have the three C’s needed to source completely on their own yet. The three C’s are

  • Competence
  • Comfortable
  • Confidence

Each of these three C’s are a stepping stone to the next one. 

Competence-To source good products you must first be competent. Perhaps once in a while you can get lucky and find a great product just by chance but unless you’re familiar with Keepa, sales rank, profit calculators, and understanding various other data points you just won’t be successful. 

Comfortable- Once you gain your competence you can begin to source products on your own (with or without the aid of softwares). At first you won’t be comfortable doing this but as Robin Sharma said “As you move outside of your comfort zone, what was once the unknown and frightening becomes your new normal.” Practicing your new skills will help you become comfortable with sourcing.

Confidence- When you reach this step you are probably to the point where you have more money than you do time to source (because you’re likely a master by now!) This is a prime time to find yourself a quality online arbitrage lead list…like one from OA Hunt. 

In the first two C’s you are very likely to be persuaded into trying an online arbitrage sourcing list. There’s never a wrong time to dip your toe in the pool and test the waters but you should really at least be somewhat competent with online arbitrage lead sourcing and data evaluation.

Setting expectations for online arbitrage lists

Let's talk about setting realistic expectations for online arbitrage sourcing lists in general. Here’s some true/false statements and a little explanation…

I can buy every lead on the list-  


Time and time again I've been approached by sellers who expect every lead they see on a list to be a perfect fit for them. Believe it or not I’ve even had  one person tell me that they bought every lead from a list for several weeks and weren’t coming up profitable! This expectation is unrealistic and should be squashed before you ever see a list. Every seller is different and what is a good lead for one may not be a good lead for another. A prime example of this is those who love or hate hazardous products. One seller might live for them while another will never touch them. Perhaps you don’t mind bubble wrapping delicate pieces like glass while me personally…I can’t stand it! 

You can quickly see how expecting every lead on a list to work for you is going to lead you to disappointment. 

Every lead will meet my criteria- 


All sellers have different criteria on what they call a winner. For some they may have an additional $2 per unit cost at their prep center. Others may try to stay above a 40% ROI or a higher dollar amount of profit then others will. Before you check out a lead list it’s important to understand that specific list’s MINIMUM numbers so your expectations don’t exceed reality. While many retail arbitrage (RA) sellers are only searching for products with 100% ROI, those numbers in online arbitrage are much harder to come by. 

Leads prices will fluctuate- 


Price fluctuations are all but inevitable in online marketplaces like Amazon. Expecting every product you purchase to hold steady on price is bound to lead you to failure. Understanding the laws of supply and demand are crucial to understanding data points and history charts like Keepa. I consider learning these trends part of the “Competence” level. Another factor that usually relates to falling prices (price tanking) is the number of eyes that are seeing those leads from that list. Simply put, a list being sent to 55 people has a much higher probability of those leads price tanking than does one that’s sent to half the number of people. 

I can use the list to find other profitable leads-


Products used in an Online arbitrage sourcing lists should NOT be the only thing you look at when analyzing a lead list. Think of the list itself as a maze with many possible paths to the finish. You can spend so much time going through each corridor by browsing similar bought items, different variations, and corresponding products from sales/coupon codes to build as many branches as you can. This is often called rabbit trailing and one man who’s got it mastered is Chris Grant. He’s got an incredible video on rabbit trails using Amazon and Keepa. I’ll post it near the bottom of this video if you’re interested!

Summing it up

Getting yourself familiar with online arbitrage leads lists can be a great thing for your business but only if you understand how to use them properly and know what to expect, realistically!

As iron sharpens iron, so one person sharpens another. Proverbs 27:17


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  • 09 Aug


    Hi Derek! I have been very blessed to win one of you leads list and I purchased another small one. I'm still plugging away and learning more every day. I just saw the Proverbs 27:17 reference when I reread this post. Thank you, you and Chris have sharpened me. God is good to have directed me to you.

    • 16 Aug


      I appreciate your support Cheryl!

  • 02 Nov


    I confess that I'm disappointed with the Gold Lead List, firstly because the margins and profits are artificial since no cost is added for inbound shipping, preping, etc., putting the majority of leads below the list's minimum criteria ($7 profit / 30 % ROI) - I understand that each seller has their own, but EVERYONE has these costs. There are days when I simply cannot buy a single product due to duplicate listings with hike prices (against Amazon policies), the listing's brand is not the product's brand, ROI/Profit based on hike prices, wrong 90 day media, etc. I understand that a Lead List is for discovering new sources and finding rabbit trails but the leads have to be good too, the RT must be an additional one and not the main one - especially when the list costs $400/mo.

    • 06 Feb


      I appreciate your feedback Robson and I understand your frustration. I would be happy to address these with you if you had sent me an email prior to cancelling. What would you prefer me to set as ad additional cost to every lead? $.50? $1? $3? We do factor in source shipping when possible but even that is usually an estimate. Most lead list providers have a minimum of $3 profit per lead so we far exceed that with all of our lists to try and account for variable costs. Those same lists often send the leads to 40-55 subscribers. Our highest subscriber count is just 25 though. My research has shown that we're one of the best lead providers about avoiding price hikes and brand mismatches. Especially now with the issues that Amazon has brought up with them. We are human though and we do oversee mistakes. I have at least 2 sets of eyes look at every lead to try hard to avoid mistakes, but they still do happen.

  • 06 Feb


    I agree with everything on this blog. I do also think many lists (every list I've ever been on) are misleading when they say "$$ when you buy one of each". No wonder someone bought some of each. I also am finding lists (not necessarily oahunts) that have the same issues as Robson.. duplicate listing, incorrect brand, choosing variations with disproportionately low review count, selling new packaging on an old packaging's price hiked listing, and sometimes outright incorrect matches, or math done without including the source shipping. Or a slow seller lead at 10x/mo but the list goes out to 40 people. That being said, I've never had a list not provide a reasonable profit after I find variations, rabbit trails, and even restocks of profitable leads or brands. I don't have experience with $300-400 lists, only one time lists, so maybe that helps. You probably need a lot of capital to be able to go wide on the daily lists.

    • 06 Feb


      Thanks for your comment Luke! Providers put the total profit because its a good selling point. We do mention it with our one time lists as well but some will go as far as to say 'if you buy 5 of each'. Please do NOT buy every lead and especially 5 of every lead! If you're able to comfortably buy 10-15% of leads on a list, I'm confident saying you will easily double your investment. Variations are a tricky factor with lead lists, you're right. We have a criteria that the variation must have at least 10% of the review count to be considered for our lists. We've found this to be a good determining factor on whether or not the variation is selling well.

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